According to the Harvard Business Review, companies that try to contact potential customers within an hour of receiving queries are nearly 7 times as likely to have meaningful conversations with key decision makers as firms that try to contact prospects even an hour later.
Any company that processes consumer data from the European Union is affected by the new GDPR law, even when it is not based in a European country. Read the article to find out how to ensure that your business meets the new GDPR regulations.
In a world of digital content, what you offer to your clients is extremely important. However, even the most captivating and educational content can be lost in the chaos of a badly designed campaign, website or a platform.
Last Friday we had a team outing and what better way to entertain a bunch of competitive players than to go bowling and laser tagging!
Meet the Kobi team at the Amsterdam Affiliate Conference on 11th July to the 14th July at the RAI Elicium in Amsterdam. Boost your traffic and benefit from our top-converting CPL campaigns.
Find out what to do to have a more succesful emailing marketing strategy!
What channels do companies use to increase their usage of data? How does your company's data-driven marketing strategy compare to that of marketeres worldwide? Read the article.
For high-value products or services, it’s often desirable to contact your leads directly via a personal telephone conversation. But often the lists are weak, leads don’t know who you are and agents get distracted.
Email marketing is still the most effective way to generate new leads. However, converting a website visitor into a hot lead takes time and effort. The first obstacle? Getting someone to fill out their contact details to register to your newsletter.
On 18th and 19th of May, the biggest tech conference in Europe, held by The Next Web, took place in Amsterdam.
Also team Kobi was there to get inspired about our future. And furthermore, to attend the announcing of the European tech30.
Meet Kobi at the 12th edition of the biggest tech conference in Europe.
We are excited to announce that Kobi has won the fourth place at the Dutch Tech5 awards.
Meet the Kobi team at Affiliate World Conference Europe on June 14 and 15 at STATION Berlin. Get a Shot of Kobi, boost your traffic and benefit from our top-converting CPL campaigns.
Employees Spend 28% Of Time in their Inbox. Here’s How You Can Reach Them
Brand awareness takes a lot of time and effort. Being a brand is not enough. How can I buy your product or invest in your company if I don’t know who you are?
Data is big. Big data, first hand data, consumer data, and audience data, name it and add data to it: it all exists.
However, in the buzzy data-jungle, it’s often hard to determine what type of data you need – and how you may use it to advantage your company’s sales and development goals. So lets start with three types of data you come across in your marketing efforts.
Our team went to exhibit and speak at Ad:Tech Sydney. Discover more here.
Over the past 50 years, marketing as a discipline has evolved from mass communications to personalized online content, new models emerge at an accelerating pace.
This year, marketers spent more on email marketing innovation than ever before. Read the article to find out why.
With the continuous popularity of social media you might ask yourself if email marketing is still even a thing these days. Trust us, it is.
The ad-tech data revolution has transformed the lasting relationship between organizations and customers enormously. Here’s what is happening, and what you can do to become even better.
Following up Quality Leads is central to Sales. Persist, or you leave money on the table. Let’s start off with some basic numbers on the power of follow-up in terms of sales effectiveness.
Did you know that most sales are actually made not at the first, second or third contact, but somewhere between the 5th and the 12th contact a consumer has with your company?
What do you do with your leads once you’ve gotten them running into your sales pipeline? Here are some insights to consider...
Direct response advertising, when deployed correctly, allows advertisers to get customers and potential customers to deploy actions that the advertiser cares about.
If you want to grow your business, you don’t have time to do tasks manually that could’ve been easily prevented by using a well-structured database.
Many new media enthusiast will tell you that cold calling is dead. The future of advertising is in digital, automated channels. Why would anyone consider cold calling, when the future is automated? One answer: personal, human contact.