SEO Strategies for 2018
Search Engine Optimization (SEO) strategies vary from business to business depending on what the industry’s demands are. Knowing what your brands needs are is the key to developing an effective SEO strategy and increasing your ranking. Here we outline five of the most successful SEO strategies to implement in 2018 and you can choose which ones best suit your company.
Optimize for Mobile searches
The number of mobile users has increased drastically over the last couple of years with 80% of internet users owning a cell phone. According to com score, these mobile users spend 69% of their media time on their smart phones. It seems mobile SEO cannot be ignored, especially as Google begins to roll out their mobile-first indexing. To increase your SEO, make sure that your website has a responsive design. Google has created an Accelerated Mobile Page guide if you need assistance in this area. Making your website more responsive means that whether someone looks at your website on a laptop, a desktop, a tablet or a cell phone, their user experience is still the same. Thus, ensuring that prospets stay on your site longer.
Optimize Voice Search
According to Location World, 40% of adults use voice search at least once a day and it has been predicted that by 2020 50% of all searches will be voice searches. Therefore, it is imperative that you optimize your website for voice searches sooner rather than later. Your site is more likely to show up on voice search when the key words used are longer and more detailed. Making your key words into actual sentences is an effective way to increase voice search as most of these types of searches are questions.
Use Specific (longer) Key Words
In the past lengthy keywords have been known to result in less traffic, however, now research is showing that these longer key words are leading to higher conversion rates. The reason being that people who are looking for specific answers are more likely to convert to clients as they require assistance in an area you specialise in. Your traffic may be lower but the leads you get will be of a higher quality. To apply this SEO strategy, you can make use of tools like SemRush to see which longer key words should be used and which are most likely to increase optimization.
Blog posts of over 500 words
Google, Yahoo and Bing all place a higher ranking on blog posts that have more words than those that have less. Therefore, if you want to bring more organic search traffic to your page, you will need to write more detailed, lengthy posts. Longer posts not only increase SEO but according to Neil Patel, they also have higher quality leads and better conversion rates than shorter posts. However, this is only true if the content is worth the users’ time, which means the article should have no spelling or grammatical errors and it should be factual and informative.
Videos are the new trend in 2018 and according to Advanced Web Ranking (AWR) YouTube is now the second largest search engine after Google. Watching a two-minute video requires less effort than reading a blog post. If users are looking for answers in YouTube, then companies need to be sure that they can be found there. As Google also includes videos in their SEO ranking, it is essential that brands get on board with video. In order to increase SEO with videos, ensure that your title, description and tags are all in line with the videos message. Do some research on which titles and tags work best in your industry.
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